The days of taking uninspired pictures of products head-on and posting them to your
company page are long gone. Consumers everywhere deserve something more polished —
more than that, they’ve come to expect it! With that in mind, we wanted to talk about the
latest product photography trends that will define the coming year.
7 Awesome Product Photography Trends You Should Try in
The best thing about photography is that there are numerous variables we can change with
each shot. We can play around with the general setup of the shoot, changing the lights,
camera, or positioning of the product. We can even bring in props and experiment with
different types of movement. So let’s talk about some specific examples of how you can
incorporate various photography trends into your product shoots.
1. Analog Photography
In recent years, many photographers that specialize in portraits and fashion have reverted to
film cameras. The trend hasn’t fully entered the product photography industry yet, but we
predict that it’ll happen this year. So why not lead the charge?
After all, there are many advantages to shooting on film. For one, your photos will have a
higher dynamic range, which will make the products in them appear more interesting. Even if
you don’t get the focus or exposure quite right, that kind of rough finish can make the image
feel more true to life. And isn’t that all we’re trying to achieve with product photography?
2. Bold Backgrounds and Props
As we have previously proclaimed, the days of taking uninspired product pictures in a white
void are long gone. Instead, we recommend experimenting with different backgrounds and
props. There’s even a way to do that while incorporating the minimalist style that’s been
trending for the past few years.
If you don’t have the resources to buy professional backdrops, you can get A1 or A2-sized
colored paper. Ideally, you’ll want to match the background color to the object you’re
shooting. Or, if you don’t want to go for the monochromatic look, you can stick to a certain
palette instead. Either way, if you’re working with a tight budget, you can buy your backdrops
individually before each job.
And the same goes for props. After all, we can’t have you taking pictures of products in a
void. However, the props you use also shouldn’t distract from the product. For that reason,
it’s good to keep the props minimal. Depending on the product you’re photographing, you
can use various decorative objects to add visual interest.
If your product has a curved shape to it, you can highlight that by using geometric props.
Alternatively, you can juxtapose the product with a more natural prop, like flowers, twigs, or
3. Neon or Natural Lighting
At this point, we’ve discussed how your camera and set can change the photos — but what
about the lighting? Using professional studio lights is certainly the norm in product
photography. To be fair, there’s a time and a place for that, so you should definitely keep
shooting those well-lit high-red pictures as well. But if you want to get on top of product
photography trends, why not switch it up?
In the coming year, we predict two lighting trends in the industry. First, we recommend
incorporating neon lights into your shoots to make the product look more futuristic. If you
don’t have neon lights in your studio, you can make it a night shoot. Alternatively, you can
fake it through photo editing — if you know what you’re doing.
On the other hand, you can try photographing your object in natural light. Simply set up your
scene next to a window to give the products a brighter and fresher appearance. That’s why
we love to see fashion photography done outside!
4. No Strings Attached
If you’re doing a photoshoot with relatively small objects, try suspending them in mid-air with
some fishing line. That allows you to play around with different angles and placements in
space, particularly if you’re photographing a line of products. However, if you want to
emphasize a single object, you can still surround it with forgettable artsy props like geometric
sculptures — just string those up too!
Then, when you transfer the digital images to your computer, you can just edit the strings
out. Best of all, it can be even easier if you use a tripod and take a reference photo of the
empty set beforehand.
In the past few years, people have woken up to the negative effects of seeing heavily
retouched photos online. But when it comes to product photography, some retouching is
generally necessary to match the image to real life. Ultimately, though, the key is to
showcase a product in the best possible light without actually deceiving potential customers.
So instead of editing the image, just tinker with your camera settings to make sure the colors
are all accurate before getting the shot.
6. Go Vertical or Play Around With the Aspect Ratio
In a world where most of our interactions are taking place on social media platforms, we
have had to adapt our marketing strategies to fit that new gathering place. So while we’re
still taking product photography with billboards and magazine ads in mind, we also have to
keep the Instagram image ratio in mind.
Basically, rather than taking horizontal 4:3, 3:2, or 16:9 photos, you might want to take it
down to a more square-shaped format. At the very least, you should turn that 3:4 image
vertical. Either of those options would look better to customers who come across them on
their social media feeds than a horizontal image.
7. 360 Product Photography
Lastly, we wanted to present one of the most innovative product photography trends we’ve
come across. Full disclosure: this method might involve more equipment and technical
know-how than the others we’ve discussed so far. Let us explain.
Have you ever seen a gif made up of images of a product from all sides? It basically looks
like the product is spinning in place — because that’s exactly how the photos were taken!
Essentially, the photographer puts their camera on a tripod, connecting it to a computer and
pointing it at a turntable. After centering the shot and adjusting the camera settings as
needed, they begin to take pictures and rotate the turntable, capturing the product from
multiple angles. When they have the photos they need, they simply splice them together into
Ultimately, this trend is particularly helpful for showcasing smaller objects like shoes or bags.
However, with a large enough turntable, you can even use this method for fashion
photography. What’s more, you can make the results even more stunning by incorporating
one of the other product photography trends we’ve mentioned. Namely, you can play around
with the backdrops, props, and lighting!